Social Media Marketing Doesn't Have to be Tricky...

One of the biggest components of new media is leveraging social media. Whether it is sharing updates about a company’s progression or creating copy to reach new audiences, it all matters as much as the last. With my experience, I have seen results directly come from my knowledge of social media.

On YouTube, I experimented with my account at two different points of the year to test whether momentum was as much of a factor as good content. Clearly, both peaked due to the content I posted, not how much I posted.

On TikTok, I utilized trends and what I understood on other platforms to garner almost 10M views and 1M likes within one year. I understand the strategy necessary to reach these levels and have also done so professionally.

Photography was not always a strong skill of mine. Since picking up my Sony A7IV, I have gotten more practice in shooting content. Recently, at the Kickback x Philadelphia Union campaign I filmed, I took time to utilize what I had practiced and have included some of those photos below the social posts!